Dine Brands Global, Inc. operates some of the world’s most recognized restaurant concepts—IHOP, Applebee’s Neighborhood Grill + Bar, and Fuzzy’s Taco Shop—through an extensive franchise network. Join Acting CIO Chris Padilla as he discusses the company’s technology strategy -- including innovative AI deployments -- for enhancing operational efficiency, supporting franchisee success, and improving the guest journey across casual and family dining experiences.

This storyteller series distills how retail, convenience, lodging, and grocery have built mature, revenue-driving technology programs and shares the playbooks restaurants can adapt now. 

MURTEC celebrates the remarkable leaders and trailblazers who are shaping the future of the restaurant technology space and the rising stars who represent the next generation of industry leadership. This engaging session is a must for anyone who’s passionate about innovation.

As guest expectations evolve, technology has become the primary driver of brand differentiation and frequency. This forum explores how data, automation, and next-gen interfaces are being used to capture the guest's attention and wallet. From the next generation of loyalty and personalized ordering to AI-voice drive-thrus and automated hospitality, we examine the tools that drive top-line growth. This is the room for stories about building a better, faster, and more personalized guest journey.  

Format: MURTEC's Innovation Forums bridge the gap between inspiration and implementation. First, you'll hear a series of inspiring case studies from the stage, followed by 30 minutes of collaborative discussion rounds with the featured restaurants and their tech partners. 

Operational mastery is the ultimate competitive advantage. This forum explores how integrated ecosystems—unifying back-of-house intelligence with the point of transaction—command every aspect of the restaurant to streamline workflows, protect margins, and empower staff. From automated kitchen production and AI-driven inventory to frictionless payments, this room delivers the high-performance strategies that optimize your business from the inside out.

Format: MURTEC's Innovation Forums bridge the gap between inspiration and implementation. First, you'll hear a series of inspiring case studies from the stage, followed by 30 minutes of collaborative discussion rounds with the featured restaurants and their tech partners.

This session unpacks how tap-to-order, network tokenization, and wallet-linked loyalty are reshaping the economics of guest experience, turning payments from a cost center into a strategic growth lever.

This session cuts through the noise to show how computer vision and edge computing and IoT are already improving order accuracy, speeding service, and reducing costs.
 

HT presents proprietary data on tech and AI adoption patterns, investment priorities, and operational benchmarks across the industry, with commentary from top restaurant technologists.

Learn which AI solutions are actually increasing transactions, predicting kitchen bottlenecks, and transforming labor planning. You’ll get a concise framework for matching the right AI tool to the right operational problem.

Details coming soon!

Details coming soon!