Full Name
CJ Ramirez
Job Title
SVP of Marketing
Company Name
Dog Haus
Speaker Bio
I’m a brand builder and marketing leader who thrives at the intersection of cultural relevance, creative strategy, and business growth. As EVP of Marketing for Dog Haus and The Absolute Brands, I’ve helped scale the company from a three-unit concept to a national platform with 60+ locations and a portfolio of top-performing virtual brands.

I lead cross-functional teams across marketing, creative, and technology, focused on delivering innovation that fuels loyalty, amplifies cultural impact, and drives franchisee success. From overhauling our Haus Rewards platform to launching buzzworthy campaigns with partners like Jake Paul, Josh Elkin, and Amazon Prime Video’s Sausage Party: Foodtopia, I focus on work that breaks through.

I’ve also worked closely with Food Network stars and James Beard Award-winning chefs, developing culinary collaborations that translate into national headlines and new fans. Whether it’s activating a high-profile opening or rolling out a new digital touchpoint, my approach connects strategy with execution and brand with community.

Before joining Dog Haus, I led creative and marketing initiatives at both the local and global level, working within and alongside world-class agencies to support leading brands across entertainment, consumer products, and technology. This cross-industry experience shaped my ability to approach restaurant marketing with a wide-angle lens, blending big-picture thinking with results-driven execution.
CJ Ramirez