Hospitality authority and best-selling author Will Guidara will inspire each MURTEC attendee to pursue their own path to “unreasonable hospitality.” Behind every slick, technology-enabled transaction is a hospitality moment: a guest, a service experience, a team member.
Guidara blends hospitality passion with sage business advice, all the while layering technology-enabled capabilities that can drive service outcomes. Be prepared to come away ready to embrace YOUR role in the service experience, and turn seemingly ordinary transactions into truly extraordinary experiences