Open to restaurant operators and select sponsors. Earn 5 tickets to the MURTEC Swag Shop for full session participation!

This Innovation Forum is built for discovery and peer-to-peer exchange. We begin with four rapid-fire case studies that move beyond the "what" to the "how," deconstructing the specific strategies these restaurants used to drive high-performance operations. The room then transforms into a dynamic workshop where participants rotate through several rounds of moderated discussion tables. This is your opportunity to learn more about the success stories of interest, sitting directly with peers and solution providers to deconstruct the implementation and collaborate on shared challenges.

• Hospitality Without the Chaos. Learn how Barcelona Wine Bar—20 cities, chef-driven menus, 400+ wine labels—partnered with SpotOn to reduced labor chaos through guardrails and automation. Discover the labor levers that protect margin: preventing overtime creep, reducing punch exceptions and payroll rework, standardizing tips, and strengthening compliance.
   
• Scalable Commerce for Franchisee Growth: Groucho’s Deli shares how an 84-year-old South Carolina sandwich shop transformed operations across 31 locations by consolidating a fragmented tech stack into Square’s unified commerce platform. Hear how the company achieved operational efficiency, enhanced customer engagement, and positioned itself for scalable franchise growth through integrated payments, omnichannel management, and strategic partner integrations.
   
• The Flexibility of Unified Data: Ziggi's Coffee and Paytronix discuss the strategic value of all-in-one solutions that remain flexible enough to enhance diverse tech stacks. Their roundtable will explore how platform flexibility impacts the accessibility of customer data, and how marketing teams can access and leverage that data for personalized engagement.
   
• Case Study in Advanced Loyalty: Details coming soon!