Event Program

Tuesday, April 13th

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HT Presents: Jon Taffer's Restaurant of the Future
Industry Wins - FOH

Hospitality Technology’s senior editor for restaurants, Anna Wolfe, caught up with Jon Taffer, star of the hit TV series Bar Rescue, as he was preparing to open the first Taffer’s Tavern, in Alpharetta, Georgia. Learn about Taffer's technology-driven Kitchen of the Future, which has no raw protein, no hood, and cooking times under six minutes. "The future of food is not chefs, it's technology," says Taffer. Plus, what industry buzzword Taffer says is BS. Listen now to this HT exclusive.

Connecting and Automating San Diego's Portside Pier Restaurants
Industry Wins - Universal

 

When San Diego’s Portside Pier opened last year, its four waterfront eateries reimagined restaurant processes using automation technologies that provide for control and scheduling of daily operations, allowing staff to focus on enhancing the customer experience.

How Augmented Reality Can Enhance Restaurant Revenue Recovery
What's Next - FOH

Titan Hospitality leveraged loyalty and augmented reality to keep restaurant guests in their digital ecosystem during the pandemic, including "virtual gifting" and immersive experiences.

Menus In-Sync: New Standard for Menu Data Exchange
What's Next - BOH

RTN's Menu Synchronization Software Specification was created by restaurant operators and technology solution providers, who defined the need for a single, comprehensive solution to deliver multiple, complex menu systems to various systems, partners, and distributors that consume this information. This standard is critical to integrate systems vital to any restaurant menu technology ecosystem.

Ready for Dine-In: McAlister's Deli
What's Next - FOH

Joe Guith, president of McAlister's Deli, explains how the fast-casual brand is flexing its technology muscle to power its contactless tableside ordering and payment.

Restaurant Cybersecurity’s New Home
Industry Wins - BOH

RTN is home to the Restaurant Information Sharing and Analysis Center (Rest-ISAC), a focal point for cyber threat prevention, protection, response and recovery for restaurants. Learn about how it works, and why you should join this critical conversation.

Spyce-ing up the Kitchen with Automation
What's Next - BOH

Back in 2018, Spyce’s original concept debuted in Boston, created by four MIT grads seeking healthy and affordable fast-casual food. The point of difference: a robotic kitchen. The concept raised $21 million. After a year in business, the fab four took their learnings and revamped their concept. Spyce 2.0 debuted in November 2020 with an all-new cooking system, a dynamic customizable menu and in-house delivery. Michael Farid, CEO, gives a behind-the-scenes look.

This is BIG: The Industry's First Open API Standard
What's Next - BOH

Join CKE, Inspire Brands and Yum! as the restaurant industry embraces the first Open API Standard. With strong out-of-the-gate adoption from the industry's most powerful restaurant and technology companies, this initiative provides a new playbook for successful integration, and compliance will become tablestakes for any supplier looking to hold onto and grow market share in the restaurant space.

What's Next in Universal Solutions?
What's Next - Universal

How will 2020 restaurant wins point the way to 2021 growth and beyond? We take a look at how universal solutions can support innovative initiatives such as personalization, IoT, robotics, autonomus vehicles, drones, voice recognition, and more.

1:00PM - 1:10PM
MURTEC Opening Remarks
MURTEC Lobby

Welcome! Join us for MURTEC opening remarks with HT's publisher Abigail Lorden; immediately followed by a brief platform tutorial.

1:10PM - 1:35PM
The Connected Restaurant: How Edge, IoT, and E-Commerce Can Transform the Industry
Auditorium

Taco Bell is a leader in innovative technology. From edge computing to the connected restaurant, native e-commerce, and IoT, MURTEC attendees get a peek behind the scenes at what’s happening now and what’s on the horizon.

1:40PM - 1:55PM
Firechat with Hooters
Auditorium

Restaurant tech leaders are pointing the way to the next wave of innovation. In this highly anticipated Fire Chat, we'll explore Hooters' off premises and Hoot Wings, two initiatives that have made a difference at HOA Brands in a time of crisis.

2:00PM - 2:25PM
Bloomin' Brands and Uncle Julio's Virtual Brands Take Center Stage
Auditorium

As virtual brands explode onto the restaurant scene, we're talking to two of the hottest. Bloomin' Brands and Uncle Julio's join us to share secrets to success, and the exciting pace and performance of virtual brands Tender Shack and Savage Burrito. From optimizing tech to lessons learned, you'll hear how these newest brands are fanning the flames of profitability and popularity, and teaching old brands new tricks every step of the way.

2:30PM - 2:55PM
Break! Visit the Solution Chat Rooms & Check out the Education Zones

UGO Global

Check out MURTEC's two Education Zones for on-demand content, plus visit the Solution Chat Rooms to connect with sponsors.

3:00PM - 3:25PM
Hot New Tech! Sizzle Pitches, Featuring Xenial, OneDine, Ovation & Lunchbox
Auditorium

Discover drive-thru next-gen tech showcasing voice bots, AI-powered personalization and optimization and self-serve kiosks and QR-code contactless payments. Find out how you can use a simple, sleek guest feedback platform to respond to customers within seconds, and fix any problem before they become negative reviews. See how parking lots converted to pick-up areas and how restaurants are easing into opening with smarter ordering and payment. And who doesn't want to win customers back from third-party delivery companies? Check it all out here with fast-pitch sizzle reels that are as informative as they are entertaining.

3:35PM - 4:10PM
Interactive Workshop: One Big Idea
Workshops & Reception Lounge

Open to all restaurants and select sponsors. This truly interactive session includes a thought-provoking discussion with Wade Allen, SVP, Head of Innovation at Brinker, around the company's one big idea from 2020 that exploded onto the restaurant scene: It's Just Wings. You don't want to miss what Wade has to say about other big ideas he's got brewing, and the technology driving them, for 2021 and beyond. Join us in a unique, video-based networking session, and walk away with your next big idea.

 

4:15PM - 4:45PM
MURTEC Virtual Mixer: Not Your Average Networking Reception

Workshops & Reception Lounge

Ain't no party like a MURTEC Party! Join this social mixer and transform the way you connect online. MC’ed by one-of-kind Las Vegas comedian Jeff Civillico, we'll meet up in a highly interactive platform to step outside our comfort zones with our closest industry friends! Open to all MURTEC attendees & sponsors!

Wednesday, April 14th

1:00 PM - 1:05 PM (EDT)
MURTEC Lobby

Join is in the MURTEC event lobby for brief Day 2 welcome remarks from Abigail Lorden, VP & Publisher of HT & Co-founder of RTN.

1:10 PM - 1:30 PM (EDT)
Auditorium

Join us for a journey to the future, as we talk tech with Phil Crawford, CTO of CKE. We’ll explore key trends driving QSR and the industry at large, from drive-thru and AI to ghost kitchens, voice and robotics. Which technologies are here to stay, and which trends are DOA? Phil breaks it down, while sharing his next moves at this mammoth QSR powerhouse brand.

1:35 PM - 1:55 PM (EDT)
Auditorium

For breakfast concepts, Covid hit especially hard, and pivoting was key to survival. Another Broken Egg Cafe made it work, increasing off-prem from 2% to more than 15% - while creating here-to-stay incremental revenue streams. We sit down with industry vet, president and CEO Paul Macaluso to chat about how he's tackling technical challenges and tapping system upgrades to deliver a sunnyside-up road ahead for this beloved brand.

2:00 PM - 2:25 PM (EDT)
Auditorium

HT's robust research data fuels a lively roundtable discussion about IT strategies and investments, consumer sentiment, and more, focusing on the brand-new 2021 Restaurant Technology Study, POS Software Trends, and Customer Engagement Technology Study.

2:30 PM - 2:55 PM (EDT)
UGO Global

Check out MURTEC's two Education Zones for on-demand content, plus visit the Solution Chat Rooms to connect with sponsors.

3:00 PM - 3:25 PM (EDT)
Auditorium

As our industry pivots once again to the "next normal," innovative solutions providers share strategic insights into the guest journey, payments, personalization and loyalty, and data security.

3:35 PM - 4:10 PM (EDT)
Workshops & Reception Lounge

Join RTN and key contributors, as we showcase tangible tools, road-tested and ready for mission-critical restaurant operational efficiency, including the Open API Framework, Menu Synchronization Standard, Fast Match Tools for sourcing contactless technologies, Guidance for RFPs, TCO Calculator for Native Delivery, and much more. Find out what's next for RTN, and join us in bringing the industry's top technology talent to the table to tackle critical challenges and continue churning out tools restaurant operators can use.

4:15 PM - 5:00 PM (EDT)
Workshops & Reception Lounge

BYOB, and join your industry friends for an interactive video-based networking reception. We will celebrate top innovators in the industry as we recognize the winners of HT's Top Women in Restaurant Technology Award and Industry Heroes Award. Click on the "Workshops & Receptions" icon in the event navigation to access the Happy Hour reception.

What's Next - Universal

How will 2020 restaurant wins point the way to 2021 growth and beyond? We take a look at how universal solutions can support innovative initiatives such as personalization, IoT, robotics, autonomus vehicles, drones, voice recognition, and more.

What's Next - FOH

Joe Guith, president of McAlister's Deli, explains how the fast-casual brand is flexing its technology muscle to power its contactless tableside ordering and payment.

Industry Wins - Universal

 

When San Diego’s Portside Pier opened last year, its four waterfront eateries reimagined restaurant processes using automation technologies that provide for control and scheduling of daily operations, allowing staff to focus on enhancing the customer experience.

What's Next - FOH

Titan Hospitality leveraged loyalty and augmented reality to keep restaurant guests in their digital ecosystem during the pandemic, including "virtual gifting" and immersive experiences.

What's Next - BOH

RTN's Menu Synchronization Software Specification was created by restaurant operators and technology solution providers, who defined the need for a single, comprehensive solution to deliver multiple, complex menu systems to various systems, partners, and distributors that consume this information. This standard is critical to integrate systems vital to any restaurant menu technology ecosystem.

Industry Wins - FOH

Hospitality Technology’s senior editor for restaurants, Anna Wolfe, caught up with Jon Taffer, star of the hit TV series Bar Rescue, as he was preparing to open the first Taffer’s Tavern, in Alpharetta, Georgia. Learn about Taffer's technology-driven Kitchen of the Future, which has no raw protein, no hood, and cooking times under six minutes. "The future of food is not chefs, it's technology," says Taffer. Plus, what industry buzzword Taffer says is BS. Listen now to this HT exclusive.

Industry Wins - BOH

RTN is home to the Restaurant Information Sharing and Analysis Center (Rest-ISAC), a focal point for cyber threat prevention, protection, response and recovery for restaurants. Learn about how it works, and why you should join this critical conversation.

What's Next - BOH

Back in 2018, Spyce’s original concept debuted in Boston, created by four MIT grads seeking healthy and affordable fast-casual food. The point of difference: a robotic kitchen. The concept raised $21 million. After a year in business, the fab four took their learnings and revamped their concept. Spyce 2.0 debuted in November 2020 with an all-new cooking system, a dynamic customizable menu and in-house delivery. Michael Farid, CEO, gives a behind-the-scenes look.

What's Next - BOH

Join CKE, Inspire Brands and Yum! as the restaurant industry embraces the first Open API Standard. With strong out-of-the-gate adoption from the industry's most powerful restaurant and technology companies, this initiative provides a new playbook for successful integration, and compliance will become tablestakes for any supplier looking to hold onto and grow market share in the restaurant space.