AGENDA
 
Exhibit Hall Hours:
   
Thursday 12:30 PM - 6:30 PM
Friday  8:00 AM - 10:40 AM
 
10:00AM - 8:00PM
Registration Open
Sponsored by: 
10:15AM - 10:45AM
Golf Clinic
Sponsored by:
Take advantage of our morning Golf Clinic to brush up on your skills prior to first tee off. In this 30 minute clinic you will spend thirty minutes preparing with a ten minute golf rules and strategy conversation, five minutes grip and swing clinic and finally fifteen minutes walking the line helping with grip and swings
 
Transportation to the course will be staged at the hotel's shuttle pick up entrance, ​​by the Anthony Cools Theater and Eiffel Tower Experience, at 9:30 a.m. for departure promptly at 9:45 a.m. sharp.  If you prefer to drive directly, the address of the golfcourse is​ 3414 East Bonanza Road, Las Vegas, NV 89101.
11:00AM -
CHOOSE YOUR WORKSHOP
Golf (Shotgun Start)
Pre-registration is required.
 
Transportation to the course will be staged at the hotel's shuttle pick up entrance, ​​by the Anthony Cools Theater and Eiffel Tower Experience, at 9:30 a.m. for departure promptly at 9:45 a.m. sharp.  If you prefer to drive directly, the address of the golfcourse is​ 3414 East Bonanza Road, Las Vegas, NV 89101.
 
Dress code for the course is collared shirts, mid-length shorts/khakis, no jeans/denim.​ A box lunch will be provided on your cart and complementary beer, water and soft drinks will also be available during the golf outing.  Foursomes will be provided upon check-in at the course. 
 
​NOTE: If you had previously requested club rentals, please go to the pro shop upon arrival to confirm and provide credit card and they will place 
​them ​on your cart ($80 fee)
 
2:00PM - 3:20PM
WS1 - IT Now & Tomorrow for QSRs/Fast Casual
Technology leaders for quick-service or fast casual restaurants won’t want to miss this workshop.  Facilitated by a pair of restaurant executives, this workshop will  feature moderated group discussions. Participants can choose from a variety of hot topics including: self-service, automation, kiosks and mobile POS, beacons, EMV and P2PE, Internet of Things, guest Wi-Fi and more. This workshop will be interactive and casual, and offer a great format to learn from and share with your peers. For operators only.
 
WS2 - IT Now & Tomorrow for Full-Service
 
Full-service technology leaders won’t want to miss this workshop. Led by a team of restaurant executives, this workshop will feature moderated group discussion. Participants can choose from a variety of hot topics including: mobile ordering/payment, data and payment security, table-top / tableside ordering, employee productivity, guest engagement and more! This workshop will be interactive and casual, and offer a great format to learn from and share with your peers. For operators only.
 
WS3 - IT Now & Tomorrow for Brands with Limited Tech Budgets/Support
If you are an IT leader working with limited resources – perhaps just a handful of in-house staff members (or one!) and tight budgets -- this is the workshop for you. If you’re a “Small IT Shop,” come participate in this workshop aimed at helping each other learn how to do more with less. Through a series of group discussions, you’ll share best practices for providing support to stores with limited resources, how to best work with outsourced technology, when to build vs. buy, and more.  For operators only.
3:20PM - 4:00PM
CHOOSE YOUR SESSION
Networking Break
4:00PM - 5:20PM
WS 4 - The Connected Restaurant of the Future (Pre-registration required)

Sponsored by:

How guests and restaurants win when systems talk to each other.

Restaurants have more data about their guests than ever before. But all that data can be hard to handle without the right technology. In this session we'll explore how new APIs and systems integrations are helping restaurants improve their Marketing, Hospitality, Operations and Reporting & Analytics—all leading to better guest experiences. The session includes a case study discussion with OpenTable CTO Joseph Essas and TGI Fridays Head of Marketing & Technology Gail Seanor followed by breakout sessions focused on Marketing, Hospitality, Operations and Reporting & Analytics.

WS 5 - Cyber Security: A Real-World Field Guide (Pre-registration required)

Sponsored by:

Restaurants and retail merchants continue to be attractive targets for cyber criminals. Implementing a cyber security strategy doesn’t have to be a scary concept if it is done with the right assistance. In this session, learn from experts on how to implement a network security strategy that achieves compliance and secures the numerous internet connected systems in your store(s). Attendees will hear from members of the U.S. Secret Service’s Electronic Crimes Task Force, and work with peers to understand best practices and develop a better understanding of how to simplify processes and develop a checklist for compliance.

WS 6 - Prepping the POS for Digitization (Pre-registration required)
Sponsored by:
Is your point of sale equipped to handle the digital disruption of today – or the future for that matter? In this interactive workshop, operators will roll up their sleeves to identify the digital tipping points that are changing the way the POS must function to provide speed, service, operational efficiencies and data…oh let’s not forget delivery too.  Attendees will hear exclusive research from the tech experts at Chowly and then dig in with fellow operators to establish best practices to employ upon returning to stores. Identify what's needed and how to achieve a robust, future-ready POS that works for your business. 
6:00PM - 8:00PM
Satellite Registration Open
Welcome Networking Reception (Chateau Nightclub and Gardens)
Sponsored by:
7:30AM - 7:00PM
Registration Open
8:00AM - 9:00AM
Networking Breakfast
Sponsored by:
9:00AM - 9:45AM
MURTEC UNIVERSITY (MU) 1 AND POWER PANEL
MU 1: Payment & Innovation Security
Ever-shifting payment trends and technology result in new security ramifications. From magstripe to EMV to contactless, find out what challenges your restaurant might face and how to make sure corporate and guest data is secure across all payment touchpoints. With the technology shifts that are happening in the market, restaurants must look at accepting payments that come in different forms and from different channels to stay relevant, but equally important is being secure from a total systems perspective. In this interactive session, you'll be armed with actionable stepsto take in terms of payment acceptance and security based on the payment/engagement options being presented to customers.
MU 2: Architecting a Digital Transformation and Redefining eCommerce
Providing seamless experiences to guests, requires operators getting data in a seamless way. In this session, Wade Allen, vice president of customer engagement & digital innovation, and Pankaj Patra, vice president of IT, for Brinker Intl., will outline a roadmap that values smart integration to create a business framework that will allow for the e-commerce evolution of restaurants. 
MU 3: Decoding Loyalty Data to Get Beyond Discounts
TGI Friday’s execs share how organizations can redefine loyalty by expanding the profile of guests. Gail Seanor, Sr. Director of Marketing Technology and Jason Scoggins, Sr. Director of Customer Strategy, TGI Friday’s will illustrate how TGI Friday’s focused on bringing together disparate silos to provide a 360 degree view of guests from all phases of the lifecycle.
 
Breakout Session #1 Power Panel 1: Avoiding Integration Pitfalls
Sponsored by:
Considering build versus buy? What operators need to know to navigate the world of SaaS vendors and whether or not APIs are really what they say they are.
 
9:50AM - 10:35AM
MURTEC UNIVERSITY (MU) 2 AND POWER PANEL
MU 4: Payment & Innovation Security
Ever-shifting payment trends and technology result in new security ramifications. From magstripe to EMV to contactless, find out what challenges your restaurant might face and how to make sure corporate and guest data is secure across all payment touchpoints. With the technology shifts that are happening in the market, restaurants must look at accepting payments that come in different forms and from different channels to stay relevant, but equally important is being secure from a total systems perspective. In this interactive session, you'll be armed with actionable stepsto take in terms of payment acceptance and security based on the payment/engagement options being presented to customers.
MU 5: Architecting a Digital Transformation and Redefining eCommerce
Providing seamless experiences to guests, requires operators getting data in a seamless way. In this session, Wade Allen, vice president of customer engagement & digital innovation, and Pankaj Patra, vice president of IT, for Brinker Intl., will outline a roadmap that values smart integration to create a business framework that will allow for the e-commerce evolution of restaurants. 
MU 6: Decoding Loyalty Data to Get Beyond Discounts
TGI Friday’s execs share how organizations can redefine loyalty by expanding the profile of guests. Gail Seanor, Sr. Director of Marketing Technology and Jason Scoggins, Sr. Director of Customer Strategy, TGI Friday’s will illustrate how TGI Friday’s focused on bringing together disparate silos to provide a 360 degree view of guests from all phases of the lifecycle.
 
 
Breakout Session # 2 Power Panel 2: Guest Experience of the Future: De-stressing the Guest and Removing Friction
Sponsored by:
Tomorrow’s guests are going to demand even less friction than their modern guests and where we go from here. From order-tracking to waitlist visibility what innovations and strategic applications can do to create seamless experiences from back to front-of-house.
10:35AM - 11:20AM
Networking Break
11:30AM - 12:20PM
Opening Keynote: Achieving a Higher Level of Geek

Sponsored by:

 

With the founding of the Geek Squad, Robert Stephens transformed tech support into a hot commodity. After the Geek Squad was acquired by Best Buy, Stephens stayed on for 10 years including the last two as the retailer’s CTO. He has become a self-proclaimed "near-term futurist" who blends lessons learned on his journey with an entrepreneur’s perspective for achieving success. His opening keynote session will spark ideas about the potential of emerging technologies and how to formulate big-picture strategies that lead to disruptive success. Stephens will cut through hype to focus on innovation as a tool that can be made actionable and effective.

 
12:30PM - 1:30PM
Networking Luncheon featuring Topic Tables
Sponsored by:
Networking Luncheon Featuring Topic Tables in the Exhibit Hall:
 
TT#1: CRUNCHTIME! INFORMATION SYSTEMS
Topic: Incentivizing Employees by Using Data to Set, Measure, & Reward for Performance
Moderator:  Michael Hassel, Director of IT, Momofuko Holdings
 
TT#2: VIVONET
Topic: Integrating Self-Serve Tech to the POS: Improve Service & Ops with Kiosks & Tablets
Moderator:  Rocky Lucia, Director of IT, Fireman Hospitality Group
 
TT#3: COMPEAT
Topic: Leverage Technology for On Demand Data Delivery
Moderator: Fred LeFranc, president and CEO, Results thru Strategy
 
TT#4: ALTAMETRICS
Topic: Leveraging Tech to Attract & Retain Millennial and GenZ Workers
Moderator:  Mehmet Erdem, assistant professor, UNLV Hotel College
 
TT#5: AGILENCE INC.
Topic: Capitalize on Analytics Investment to Improve Restaurant Performance
Moderator:  Lee Greer, Director - Consumer Insights and Analytics, Jason’s Deli
 
TT#6: GLORY GLOBAL
Topic: Challenges and Solutions for the Self-Service Experience
Moderator:  Sunny Kim, Ph.D., assistant professor, William F. Harra College of Hotel Administration, UNLV
 
TT#7: RETAIL DATA SYSTEMS
Topic: Don't Let 3rd Party Delivery Derail Your Bottom Line
Moderator:  Steve Brooks, Director of Purchasing and IT, Tumbleweed Restaurants
 
TT#8: POSERA
Topic: Using 3rd Party Delivery Services and their Impact on Your Restaurant
Moderator:  Jim Lux, Vice President, Information Technology, PGHC Holdings Inc.
 
TT#9: FORTINET
Topic: Securing SD-WAN: Why it’s Mission Critical
Moderator:  Crystal Allen, Director Of Information Technology, Firebirds Wood Fired Grill
 
TT#10: MAXSTICK PRODUCTS
Topic: Delivering Order Accuracy with Speed & Service
Moderator:  Rocky Clark, Vice President of Operations, Taco Johns
 
TT#11: OMNIVORE
Topic: Finding the Right Technology Balance to Increase Revenue & Guest Satisfaction
Moderator:  Daniel Connolly, Ph.D., Professor of Business Administration, Drake University
 
TT#12: AEROHIVE NETWORKS
Topic: Transforming Customer Engagement
Moderator:  Natasa Christodoulidou, Associate Professor, California State University
 
TT#13: CYBERA
Topic: Secure and Future-Proof Your Network for a Dynamic Guest Experience
Moderator:  Karen Bird, CIO, Hooters of America
 
TT#14: GIVEX
Topic: Data Deciphered: Strategies for Managing Labor and Food Costs
Moderator:  Marcia Fresh, Sr. Director, Guest Engagement Technologies, Bloomin’ Brands
 
TT#15: PDQ SIGNATURE SYSTEMS
Topic: eSecurity & Protecting Your Brand from Today's Cyber Criminals  
Moderator:  Ian Burnett, Manager of Restaurant Systems, Firehouse of America, LLC
 
TT#16: BLUEBIRD INC.
Topic: Mobile Technology: How to Engage Customers and Manage Your Business Better
Moderator:  Douglas Davis, Information Systems Coordinator, Monical’s Pizza
 
TT#17: LG ELECTRONICS
Topic: QSR Technology: The Good, the Bad & the Ugly
Moderator:   Kimberly Clark, IT Director, Patxi’s Pizza
 
TT#18: CAYAN
Topic: Systems Integration: The Secret to Better Customer Engagement
Moderator:  Wade Allen, SVP/CDO, Brinker International
1:15PM - 2:45PM
Tech Tours
To help restaurant attendees navigate the exciting solutions on the MURTEC show floor, we're offering guided Tech Tours. Tours are organized by solution category and will stop at 8-10 exhibits. Use this time to get an overview from this year's solution providers, and then feel free to stop back and learn more at your leisure. Each tour will run approximately 30 minutes, and will be repeated, allowing you to participate in several tour routes. No pre-registration is required, but tours will fill up on a first-come, first-serve basis. 
 
Meet at the table marked "Tech Tours," located in the the Paris Ballroom Foyer adjacent to the registration desk. Check the schedule at the show for exact departure times.
 
Tour Options:
  • Analytics & Enterprise Management Solutions
  • Accounting, Back Office & Labor Solutions
  • Payment & Cash Management Solutions
  • Point of Sale Hardware & Software (POS)
  • Networking & Security Solutions
  • Kitchen, Inventory & Supply Chain Solutions
  • eCommerce, Mobility, Loyalty / CRM
2:45PM - 3:05PM
MURTALK (MT) SESSIONS SET 1
MT 1: EPIC FAILS: What I learned from APIs That Aren’t What They Seem
It’s sexy for technology vendors to make promises of open APIs, but what restaurants are promised isn’t always what they get. In this MURTALK, Skip Kimpel, Director of IT, will offer insights into how restaurants can combat when the functions you need from systems aren’t really there. He will share how he has seen success in building data warehouses and using certain tools to work with APIs to extract valuable data that will yield actionable insights.
MT 2: AI as Reality for Restaurants
Artificial Intelligence is here and very real. Restaurants that employ smart ways to leverage the capabilities of AI can win big in both operational benefits and customer service. Join John Miller, CEO of Caliburger, as he shares his vision on the restaurant of the future. This technologist and restaurant entrepreneur, will share his first-hand experiences and successes of AI in foodservice, from the rollout of Flippy the burger-flipping robot to using facial recognition to engage loyalty members and win new ones. Miller will offer his unique views on the wins that are possible with this next-gen tech that is very much this-gen, plus a peek into the possibilities for the future.
MT 3: Behind the Automation Experience: New Approaches for a Self-Serve World
Two years ago, eatsa redefined service in the restaurant industry with the launch of an entirely new, automated approach to fast casual dining.  The concept enables locations to serve 500+ made-to-order entrees per hour while delivering a customer experience that many have called “magical.” In this MURTALK, you’ll hear how the company approached and solved the original challenge behind eatsa - how to make people fall in love with a vegetarian fast casual concept - by using technology and design to reimagine the fulfillment process from start to finish. eatsa will also share lessons learned about how to ensure an exceptional customer experience in an automated environment.
2:45PM - 3:30PM
Breakout Session # 3: How AI Can Improve Operations: Enhancing Guest Experience & Driving Sales
The future is now and restaurants must embrace using technology to drive sales. In this session, Benjamin Calleja, CEO of Livit, a restaurant design company that acts as strategic consultants to restaurants in 43 countries, will share global insights from brands on how to create experiences that will influence guest behavior and ultimately drive sales through the smart use of integrated technology. Calleja will put forth real-life success stories from major brands on how to trigger customer behaviors based on AI, how data can be used to improve the in-store experience; and how to maximize takeout and delivery for improved profitability in restaurants. Attendees will gain a strategic understanding of how technology that is available today can be an enabler for improving profitability and making sure restaurants are future-ready.
3:10PM - 3:30PM
MURTALK (MT) SESSIONS SET 2
MT 4: What I Learned From Giving Kiosks a Second Chance
When SSP America experimented with kiosks seven years ago, the tech was not a homerun. Fast forward to today, with a customer-base clamoring for self-serve options, the timing was right and SSP America, which operates 250 units across a variety of brands ranging from its own concepts to brands including Dunkin’ Donuts, Jack in the Box, Five Guys, capitalized on it. In this fast-paced session, Todd Kaufman, Director of IT, will tell his story of a kiosk redemption. He will detail the trajectory of what was tried, what failed and how a fresh approach and the rise of a digitally savvy generation, led to increased sales, transactions and check averages.
 
MT 5: Beyond Bitcoin: Blockchain as a Future-proof Tech Strategy
Most restaurants are not yet considering blockchain as a part of a technology strategy. But many experts agree that the time is fast approaching when blockchain will be a vital component of all aspects of restaurant technology from supply chain to loyalty to security. In this session, learn what restaurants should know about the potential for blockchain in the hospitality industry and how to prepare. Take steps today to make sure that your technology is able to scale to adapt when the era of blockchain-as-a-service is truly upon us!
MT 6: Delivering on the Delivery Experience
Will self-driving cars be the future of delivery? Should you team with a third party to enable delivery? The opportunities delivery presents for all segments of foodservice is vast and growing every day as technology continues to leap forward. Before restaurants jump on the delivery bandwagon, however, they must look at operations. From managing the customer engagement/experience aspect to enabling integrations, managing technology partners, staffing and making sure operations are prepared, brands must set themselves up to execute delivery properly – or it will not “deliver” results. 
3:35PM - 4:25PM
CHOOSE YOUR SESSION
C1: Restaurant or Tech Company? How to Become a Modern Digital Organization
The digital revolution requires that restaurants weather the transition from traditional tech to future-ready deployments. How can restaurants remain agile and foster the development of technology that will position them for sustained growth in a world where customers’ definition of service and convenience is constantly changing? The presenter will share research and advice on how restaurants should architect their IT strategies and infrastructure to build a robust digital organization. He will push attendees to consider how to position restaurants to be more advanced with adoptions, thinking beyond specific technology implementations andsolutions to think organizationally and ultimately get closer to the cutting edge of technology.   
C2: 2018 Restaurant Technoloy Study Deep Dive
HT's editor and Dr. Dan Connolly offer further insight and analysis to the findings of the 2018 Restaurant Technology Study. Find out what is driving technology investments across segment types and how innovators identify and react to business challenges. Come away with strategic goals for your IT departments and how that should align with larger business objectives.
 
4:35PM - 5:15PM
Top Women in Restaurant Technology Awards
Sponsored by:
5:15PM - 6:45PM
Networking Reception
Sponsored by:
7:30AM - 12:30PM
Registration Open
8:00AM - 9:00AM
Networking Breakfast
Sponsored by:
Restaurant Accounting Innovation Council Meeting (By Invitation)
8:00AM - 10:40AM
Exhibit Hall Open
9:10AM - 9:55AM
General Session 1: Ten Minute Wins
Sponsored by:
General Session 1
Restaurant executives will have 10 minutes on the clock to share their brand’s success story. Operators will highlight the challenges they faced and how they addressed them by implementing a technology strategy or solution.  
 
1. Building a Flexible POS to Improve Guest & Employee UX
Find out how Modern Market improved its order entry process by 30% to less than a minute. After benchmarking ordering processes and speeds against competitors, Modern Market saw the need to build a new POS layout from scratch – taking two dozen screens down to three. Director of IT  Brian Anderson will share how the company streamlined the POS experience to provide guests with a frictionless interaction while ordering while also improving the employee user experience. Anderson will highlight key learnings from research through development and deployment to illustrate the win that has resulted in increased throughput and faster payment processing.  
 
2. How Mobility Helped Taco John’s Put the Drive-Thru in Hyper Drive  and Revved up Operations
With guests clamoring for faster service, Taco John’s is delivering on speed by implementing a line-busting mobile strategy at its drive-thrus. In 10 minutes, Steve Smyth will take attendees through the genesis of the rollout. What started as a way to speed service resulted in managers uncovering operational benefits that has helped reshape how they run restaurants. 
 
3. Building a Nimble Platform for Integrated Loyalty
For Old Chicago Pizza & Taproom, its 40-year-old loyalty program is big business – driving 1/3 of the brand’s transactions. With such high loyalty participation, the company couldn’t afford to stumble when changing platforms. In this 10-minute case study, Scott Curry, Vice President – IT and Jason Siska Sr. Manager of Loyalty and CRM, CraftWorks Restaurants & Breweries will highlight how they re-evaluated the loyalty platform to meet some big criteria, namely modern architecture, scalability, plus customization and integration capabilities. They will show attendees how the new and improved program has helped to increase the value prop for the famed World Beer Tours concept and how they managed to do so without impacting guests’ experience.
 
4. How a Chatbot Helps Caesars Seize Persuadable Moments
Caesars added some next-generation flair to the tired concept of room service with a revitalized mobile ordering platform. In this Ten Minute Win, Caesars SVP, Chief Digital Officer, Michael Marino will give you an inside look at the AI-driven initiative that helped the company see a 20% uptick in orders just be giving customers another avenue to order. Building on the success of the digital concierge, IVY, the guest text messaging program with built-in artificial intelligence is now live in more than 6,000 rooms within Caesars Entertainment Las Vegas Resorts.
9:55AM - 10:35AM
Editorial Advisory Board Meeting (By Invitation)
Keynote Networking Break
 
10:40AM - 11:30AM
General Session #2: IT Leadership Panel
Sponsored by:
General Session 2
You won’t want to miss this powerhouse panel, featuring the top technology executives from leading restaurant companies. These IT leaders will pull back the curtain to reveal what is keeping them up at night; what is inspiring them; what initiatives are exciting them; and what successes -- or even failures -- are driving them. This is a unique opportunity to hear from the restaurant industry’s top CIOs and ask your own burning questions.  

 

11:35AM - 12:25PM
Closing Keynote: How to Unlock Growth and Innovation Through Agile Intelligence
Sponsored by:
A 50-minute presentation focusing on the importance of agile intelligence in digital transformation. Restaurants are embarking on transformation initiatives to meet the challenges of digital disruption. Executives know that their organizations must adapt quickly to changing consumer needs and expectations. But many operators fail to capture all the data sources created by digital interactions, turn aggregated data into valuable insights, and then translate insights into actions that drive profit. This session will present a framework for unlocking growth and innovation through agile intelligence – a unique approach that combines human-centered design and advanced analytics. You’ll come away with a solid understanding of how to navigate through uncertainty and risk with agility, how to capitalize on new opportunities, and how to lead change in your organization.