Rich Long is a customer-obsessed, data-led marketing leader with 20+ years of experience building holistic, consumer-centric loyalty and experience strategies across every brand interaction. He brings a rare cross-sector perspective—spanning QSR among many diverse industries—shaped by leadership roles in corporate, consulting, and agency environments. Most notably, he was a co-architect of McDonald’s global loyalty strategy and the design, build, and launch of MyMcDonald’s Rewards, now one of the largest loyalty programs in the world. A Certified Loyalty Marketing Professional, Rich’s work has earned international awards and been featured on global industry podcasts and stages.