Full Name
Marcus Wasdin
Job Title
SVP, Technology Operations
Company Name
Inspire Brands
Speaker Bio
Marcus serves as the SVP, Technology Operations for Inspire Brands. The Technology Operations group mission is to be the bridge between Inspire Brands technology and our operators, committed to the seamless execution of technology, while representing the operator’s voice for our more than 30,000 locations and 6 brands.
Most recently, Marcus served as the General Manager of the PAR Data Central Business Unit. PAR Data Central, formally Restaurant Magic Software, is the Restaurant Back Office management suite that some of the world’s best-known restaurants use to manage operations. Data Central helps restaurants retain profitability and margin by automating the management of food and labor costs. In this role, Marcus has responsibility for all aspects of the business unit. During his tenure, he grew the business by 50% and had the highest group morale at PAR as measured by eNPS surveys.
Prior to joining PAR, Marcus served as the Chief Information Officer of the Atlanta Hawks and State Farm Arena. At the Hawks, Marcus has responsibility for the technology, analytics and business strategy functions. Functioning as both CIO and CTO, Marcus led the technology/guest experience components of the $200 million renovation of State Farm Arena implementing $25 million in new technology in an 18-month period. In his tenure, the Hawks improved from 16th to 1st in overall guest experience and from 18th to 1st in in arena technology as compared to other NBA teams based on guest surveys. In addition, Marcus was awarded the CIO of the Year award by the Georgia Chapter of Inspire CIO.
Prior to joining the Hawks, Marcus served in multiple executive roles for hospitality, software and technology companies where he proved to be a successful and driven business leader. Most recently, Marcus served as Chief Information Officer at Church’s Chicken. Marcus worked on multiple strategic initiatives including automating food and labor costs, franchisee standardization and the launch of Church’s first loyalty program. Marcus' experience also includes time as Vice President of Marketing and Product Management as well as the Vice President of Sales Support for SumTotal Systems, a strategic Human Capital and Business Planning software provider. Marcus also serves as an advisory board member for Hospitality Technology Magazine which is the only media brand dedicated exclusively to covering technology trends and solutions in the lodging and food service industries.
Marcus Wasdin graduated with honors from the J. Mack Robinson College of Business at Georgia State University with a Bachelor of Business Administration in Computer Information Systems.
Most recently, Marcus served as the General Manager of the PAR Data Central Business Unit. PAR Data Central, formally Restaurant Magic Software, is the Restaurant Back Office management suite that some of the world’s best-known restaurants use to manage operations. Data Central helps restaurants retain profitability and margin by automating the management of food and labor costs. In this role, Marcus has responsibility for all aspects of the business unit. During his tenure, he grew the business by 50% and had the highest group morale at PAR as measured by eNPS surveys.
Prior to joining PAR, Marcus served as the Chief Information Officer of the Atlanta Hawks and State Farm Arena. At the Hawks, Marcus has responsibility for the technology, analytics and business strategy functions. Functioning as both CIO and CTO, Marcus led the technology/guest experience components of the $200 million renovation of State Farm Arena implementing $25 million in new technology in an 18-month period. In his tenure, the Hawks improved from 16th to 1st in overall guest experience and from 18th to 1st in in arena technology as compared to other NBA teams based on guest surveys. In addition, Marcus was awarded the CIO of the Year award by the Georgia Chapter of Inspire CIO.
Prior to joining the Hawks, Marcus served in multiple executive roles for hospitality, software and technology companies where he proved to be a successful and driven business leader. Most recently, Marcus served as Chief Information Officer at Church’s Chicken. Marcus worked on multiple strategic initiatives including automating food and labor costs, franchisee standardization and the launch of Church’s first loyalty program. Marcus' experience also includes time as Vice President of Marketing and Product Management as well as the Vice President of Sales Support for SumTotal Systems, a strategic Human Capital and Business Planning software provider. Marcus also serves as an advisory board member for Hospitality Technology Magazine which is the only media brand dedicated exclusively to covering technology trends and solutions in the lodging and food service industries.
Marcus Wasdin graduated with honors from the J. Mack Robinson College of Business at Georgia State University with a Bachelor of Business Administration in Computer Information Systems.
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