Today's customers are in more control than ever before. 

Their dining preferences are rooted in their lifestyles, so how you build connections and adapt to changing technological advancements both matters and varies. It’s important to know your target audiences and make purposeful relationships.

Ken Schmidt, former Director of Communications at Harley-Davidson, understands this and addresses the ways you can dominate your marketplace in his impactful keynote presentation. 

Rev Up Hospitality: How to Dominate a Marketplace by Putting Your Brand’s Relationships First 

When experience is a commodity, brands cannot rely on marketing alone to create lasting customer relationships. In this revved-up keynote, Ken Schmidt crystallizes how the basic drivers of human nature need to be tattooed on the minds of every one representing a brand. As competition heats up, creating emotional resonance is a strategic business driver that will make sure brands stay relevant in an increasingly disloyal culture with more options than ever. 

As the former director of communications for Harley-Davidson Motor Company, Ken has played an active role in one of the most celebrated turnarounds in corporate history – and got paid to ride motorcycles. He is widely known and respected as one of the business world’s most outspoken, provocative, and entertaining thought leaders on competition, brand management, positioning, reputation management, human behavior, and loyalty, and has delivered more than one thousand keynote speeches to business and education groups around the globe. 

Find out what worked for Harley Davidson and apply the biker mentality to your own brands to create rabid fans – with or without the leather.

Ken Schmidt, former Director of Communications, Harley-Davidson

So many of today's top restaurant tech industry experts will be at MURTEC to discuss tech-implementation success, the roadblocks faced on the way, and what they wish they knew on their journey.

View the Full Agenda Here