Full Name
Wade Allen
Job Title
SVP, Head of Innovation
Company
Brinker International
Twitter Handle
@Digitalwade
Speaker Bio
Wade Allen is senior vice president of innovation at Brinker International, Inc., one of the world’s leading casual dining companies and home of Chili’s® Grill & Bar, Maggiano’s Little Italy® and It’s Just Wings.
In this role, Wade oversees culinary innovation, engineering, strategic growth for Brinker and its brands, and the development and execution of virtual brands. His team develops creative ways for Brinker to leverage the consumer, social, economic and technological changes that are disrupting the restaurant industry for the good of Brinker’s Guests, Team Members and shareholders.
Since joining Brinker in 2014, Wade has held multiple leadership roles in technology, analytics and digital marketing. Most recently, Wade served as chief digital officer, overseeing information technology, data security and analytics. Prior to that, he led Chili’s to be recognized as the technology leader in the casual dining restaurant industry as vice president of digital Guest experience and analytics. He’s led the implementation and continued advancement of tabletop devices, My Chili’s Rewards, Chili’s mobile app and website, plus the capture and use of data to inform all aspects of the business.
Prior to joining Brinker, Wade served as president of CouponFactory, a wholly-owned subsidiary of Rockfish Interactive, where he was responsible for the company’s overall strategy, retail digital shopper marketing initiatives, new business growth and product ideation. He held positions as vice president of retail for Rockfish Interactive and as an account director/solution lead at the integrated marketing agency, RAPP, where he worked on a number of Brinker brands.
Wade realizes the unique opportunity for technology to change and improve the dining and to-go Guest experience through ease and personalization. His perspective on technology and trends has been quoted in a number of credible outlets including Bloomberg, DigiDay and Forbes. He has also been published several times by Shopper Technology Institute, including the book, “The Essentials of Shopper Technology.”
Wade enjoys spending time with his wife and four children. In his spare time, he enjoys reading about emerging technology, politics and history and stays active through participating in water sports, snow sports and other athletic activities.
Wade serves on the digital innovation advisory council for St. Jude Children’s Research Hospital® and is an active member of his church. He holds a bachelor’s degree in marketing from Brigham Young University and a master’s degree in integrated marketing communications from Northwestern University.
His favorite Brinker dishes? Chicken Parmesan from Maggiano’s and the Triple Dipper from Chili’s (he picks Chicken Crispers, Southwest Eggrolls and a wild card).
Wade Allen