Alex Birnbaum is a results-focused technology consultant who provides CIO and IT advisory services to hospitality and healthcare companies. His expertise includes strategic planning, architecture, business process engineering, IT governance structures and operational systems efficiency improvements.

From 2010 to 2014, Alex led the information technology department for Craftworks Restaurants and Breweries Group, where he transformed IT from a back-office function to a strategic partner with operations and marketing during the merger of Rock Bottom Restaurants and Gordon Biersch Restaurants.

Prior to the merger, he was senior director of IT for Gordon Biersch from 2000 to 2010. Since then, Alex has been helping numerous companies address a range of IT-related issues in such areas as system selection, strategic analysis, project management, digital initiatives, ERP systems and vendor management.

With roots in operations, Alex is committed to finding low-cost, high impact technology and process changes that boost efficiency and profitability.