Jennifer grew up in the restaurant business — literally. Family-owned restaurants were the backdrop to her childhood, and she's never really left the industry since. Over 20+ years she's built and led marketing for brands across foodservice, CPG, and restaurants, including nearly a decade at Brinker International where she helped pioneer Chili's digital guest experience and loyalty platform. She joined Hopdoddy in 2019 and has led marketing through some of the brand's biggest chapters — from COVID-era pivots to the Grub Burger acquisition to doubling the footprint to 50 restaurants. Her approach: stay close to the guest, use data to make smarter decisions, and never let the marketing feel more corporate than the brand.

Jennifer was named a Brand Innovators 40 Under 40 honoree and currently serves on the National Restaurant Association's Marketing Executives Group Steering Committee. Outside of work, she's a mom, an outdoor enthusiast, and is probably planning her next trip somewhere.