Jodi Boyce is a 25-year marketing veteran in the restaurant and franchising industries. Her career includes stints with Smashburger, Einstein Bros Bagels, Quiznos and a few ad agencies, but her claim to fame is driving the Oscar Mayer Wienermobile around the country as a Hotdogger, doing marketing, PR and promotions right out of college. Jodi’s role at Teriyaki Madness since 2016 includes overseeing all branding aspects as well as marketing promotions and programs. She also leads the company’s R&D cross-departmental team, called MadLabs. This is where any new products, programs and especially new technology is strategized, vetted, tested, and implemented.