With over two decades of experience, Jill Adams is a distinguished marketing executive and the current Chief Marketing Officer of El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain.

Her career is marked by significant technological advancements in the service and hospitality industry. At Mister Car Wash, she pioneered the company's inaugural mobile app and e-commerce site, doubling membership in under three years and contributing ten consecutive quarters of revenue growth. Previously, as Senior Vice President of Marketing at QDOBA Mexican Eats, she led initiatives across creative, media, loyalty, product development, and CRM.

Her tenure at Jack in the Box was notable for her leadership in various areas, including product marketing, menu strategy, and innovation, particularly her role in designing a new restaurant prototype and launching the brand's first mobile application. These roles underscored her ability to blend physical and digital experiences seamlessly, enhancing customer engagement and brand loyalty.

Ms. Adams holds an MBA from California State University-Sacramento and a bachelor's degree in business management and marketing from the University of Kentucky. Her profound passion for integrating technology in marketing and consistent track record of driving growth and innovation make her an asset to the tech summit, where she'll share insights on leveraging technology to forge stronger customer connections and drive business success.