Name
Concurrent #2 - Mastering Digital Convergence
Date & Time
Tuesday, March 12, 2019, 2:15 PM - 3:05 PM
Description
Mobility and omni-channel are impacting restaurants across segments as digital-first strategies become table stakes. Restaurants that are not leveraging fully digital programs to create seamless, frictionless experiences for guests that allow them to choose the type of service they want, put themselves at a disadvantage. In this panel, moderated by Scott Scherer, CIO of Jersey Mike’s Franchise Systems, restaurant execs from across segments will share mobile app strategies, digital-first wins and discuss where the puck is going to be for digital service in both the “now” and the “near-future.”