Name
MURTALK 1 - Applebee's Strategy to Innovation
Date & Time
Tuesday, March 12, 2019, 1:45 PM - 2:10 PM
Description
Applebee’s execs share the brand’s story of agile development and how business strategy and technology align as the franchise navigates the evolution of delivery, online ordering and enabling diners to order from the car. Scott Gladstone, VP of Applebee’s and Dwayne Aldridge, VP of Dine Brands, will share lessons learned and how their teams collaborate to stay ahead of guest expectations, get buy-in from franchisees and provide guests with options for the type of service they want.