It was a build-or-buy debate for Dickey’s when the legacy brand wanted to upgrade its POS, and ultimately build won out. In this session, Laura Rea Dickey, CEO, will share how the data-driven company created a proprietary POS with the ultimate goal of driving store profitability. Find out how the Dickey’s team tackled the challenge of building its own POS, the reasons for doing so and the benefits achieved. Attendees will hear how Dickey’s leverages relationships with valued industry partners to power its technology infrastructure and how companies regardless of size can apply tenets of a build your own strategy.